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Case 02 / Multi-market operating structure
Online fitness coaching business
Australian employees, clients in two markets and a three-year growth target brought into one workable group structure.
A$900kcurrent revenue
A$2mthree-year revenue target
A$392kprojected operating saving over three years
01
Starting position
The founder had been overseas for around 18 months. The business generated A$360,000 in annual profit from Australian and US clients, retained Australian employees and needed its GST and international billing position resolved.
02
What we implemented
The Australian entity remained for payroll and local operations. We coordinated a Hong Kong holding company and US LLC trading entity, with contracts, transfer pricing, GST and payment responsibilities mapped across the group.
03
Commercial outcome
Australian employment was preserved while international billing and US payment access moved into the right entities.